Shopify design and development
Launch, redesign, migrate or connect systems — and route conversion, checkout, performance and SEO work to the specialist that owns that job.
Looking for broader ecommerce platform work beyond Shopify? Explore Ecommerce Development.
Platforms we work with
01Starting points
Starting points
Start with what is happening in your business. You do not need to decide whether the answer is a redesign, custom development or a different technical approach.
01Launching a new Shopify store
We scope design and theme development around how customers discover products and complete a purchase — without assuming a full custom rebuild is always required.
Relevant serviceStore Design & Development
Discuss this situation02The store no longer reflects the business
We review what still works and what is holding the brand back, then prioritize storefront changes that match how the business sells today.
Relevant serviceStore Design & Development
Discuss this situation03Visitors browse but do not buy
Product pages, cart behaviour and checkout can fail for different reasons. Shopify CRO owns journey diagnosis — we do not promise a specific conversion lift.
Relevant serviceShopify Conversion Rate Optimization
Discuss this situation04Carts start but payments do not complete
Plan-aware checkout work, including Shopify Plus limits on checkout UI extensions. Eligible recovery is coordinated with Email & SMS.
Relevant serviceShopify Checkout Optimization
Discuss this situation05The storefront feels slow
Focused performance work with lab scores kept distinct from field Core Web Vitals.
Relevant serviceShopify Performance
Discuss this situation06Products and collections get little organic demand
Distinct from general website SEO. Rankings are not guaranteed.
Relevant serviceShopify SEO
Discuss this situation07Moving from another platform
Migrations are planned carefully. Platform limits mean not every record, password or subscription can always move unchanged. We reduce avoidable risk — we do not promise zero SEO fluctuation.
Relevant serviceMigrations & Replatforming
Discuss this situation08The store needs functionality or connected systems
We prefer native features and maintainable tools when they solve the need, and build custom connections when they do not.
Relevant serviceApp Development & System Integrations
Discuss this situation09Advanced storefront or B2B requirements
Headless and advanced B2B work add implementation and operational complexity. We only recommend them when requirements justify the cost.
Relevant serviceHeadless Commerce & Enterprise B2B
Discuss this situation10Need a reliable team after launch
Scope, capacity and responsibilities are agreed — not unlimited support or invented SLAs.
Relevant serviceRetainers & Ongoing Support
Discuss this situationScroll to explore
10 situations
Tell us what is happening with your store.
02Selected work
Portfolio
Documented Shopify projects with a clear problem and Buildaze’s contribution. Lab performance scores are not revenue or Core Web Vitals field claims.
This project involved theme and front-end performance work.
We optimized theme code, assets and front-end delivery on an existing Shopify storefront so pages loaded more reliably. Documented lab result: Lighthouse Performance score moved from 28 to 91 (lab metric — not a Core Web Vitals field claim or revenue outcome). See the case study for the published measurement notes.
28 → 91 Lighthouse Performance (lab score)
This project involved a storefront redesign.
We reworked visual hierarchy, product discovery and mobile usability so the storefront better matched how customers shop. This card uses an approved project cover; a full written case study is not published yet.
01Performance optimization
This project involved theme and front-end performance work.
We optimized theme code, assets and front-end delivery on an existing Shopify storefront so pages loaded more reliably. Documented lab result: Lighthouse Performance score moved from 28 to 91 (lab metric — not a Core Web Vitals field claim or revenue outcome). See the case study for the published measurement notes.
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03Shopify services
Shopify services
Specialist destinations cover storefront builds, migrations, apps, headless/B2B, support, performance, CRO, checkout and Shopify SEO. Use the dedicated pages for detail; enquire when you already know the next step.
For a new store, an outdated storefront or a journey that needs improvement, we scope Shopify store design, theme customization, custom sections and responsive development around your products and customers.
Best fit: Teams launching on Shopify or improving an existing theme, redesign, mobile UX or buying journey.
An existing theme can often be improved before a full rebuild. Custom or headless is not always the better option. Conversion outcomes depend on more than development — we do not promise a specific lift.
Funnel diagnosis, UX and offer review, prioritized hypotheses and an implementation backlog. Checkout-stage detail and recovery hand off to Checkout Optimization and Email & SMS.
Best fit: Stores with traffic that fails to convert across product, cart or broader journey stages.
No guaranteed lift. A/B testing only when traffic and measurement support a fair test.
Clarify cart totals, inspect checkout errors, apply supported fixes and define eligible recovery requirements.
Best fit: Merchants losing orders after add-to-cart or during checkout and payment.
Checkout UI extensions on information, shipping and payment steps require Shopify Plus. Anonymous carts cannot all be emailed.
Intent mapping, indexation decisions, on-page improvements and measurement of organic landing pages.
Best fit: Stores that need catalogue SEO and Shopify technical constraints handled explicitly.
No ranking guarantees. General website SEO remains on the Digital Marketing SEO page.
We assess catalogue, content, workflows and integrations, then plan data mapping, URL redirects, tracking and launch checks.
Best fit: Businesses moving from another ecommerce platform to Shopify, or changing their commerce setup.
Not every record, password, order or subscription can migrate unchanged. Ranking fluctuations cannot be ruled out.
Evaluate the requirement before recommending a custom app, integration or middleware.
Best fit: Stores whose workflows need more than native Shopify features or existing apps provide.
Native features and maintainable tools may be preferable when they solve the need.
Assess theme vs headless vs B2B features against goals, budget and operating capacity.
Best fit: Teams with advanced storefront, wholesale/B2B or content needs that a conventional theme cannot support well.
Headless adds cost and maintenance load. It is not an automatic performance or conversion guarantee.
Prioritized backlog with clear release checks. Ongoing support is optional after handover.
Best fit: Ecommerce teams that need a prioritized backlog of theme changes, fixes, features and improvements.
Capacity and exclusions are agreed in writing. Unlimited SLAs are not assumed.
Audit bottlenecks, prioritize maintainable front-end changes and record comparable lab notes where measured.
Best fit: Stores where theme debt, apps or media make product and collection pages feel slow.
Lab Lighthouse scores are diagnostics — not Core Web Vitals field claims or revenue promises.
Describe the store and the outcome you want. We will suggest a practical starting point.
04How we work
How we work
Timelines depend on the agreed scope. A focused improvement is not the same engagement as a redesign, migration, app or headless build.
We look at the business goals, existing Shopify setup, customer journey and the data you can share before recommending an approach.
What we review
Outcome
A shared understanding of the problem to solve.
Start with the problem. We will help identify whether the next step is a focused improvement, redesign, migration, integration or ongoing support.
05Why Buildaze
Why Buildaze
Practical reasons tied to how we work — not a second capability list or unsupported ranking claims.
The first job is to understand the constraint — not to sell a preset package.
We investigate what is happening — theme debt, journey friction, migration risk or missing functionality — before recommending a rebuild, custom work or a smaller change.
Share the problem and the outcome you want. We will suggest the next step.
One Shopify-focused engagement at a time.
06Common questions
Shopify FAQs
Practical answers about themes, cost, migrations, apps, headless, support and what happens after you contact us.
Yes. Many engagements improve an existing theme when a full rebuild is unnecessary. We review the theme, apps and constraints first, then recommend the lightest approach that solves the problem.
Include it in the enquiry form and we will answer in context of your store.
07Contact
Share what is happening with the store and the outcome you want. You do not need a finished brief to start.
