SEO, paid media, social and measurement
Not sure whether you need more visibility, better campaigns or clearer reporting? Buildaze helps you identify the right starting point across SEO, paid media, social media and ecommerce marketing—then connect the work to your business goals.
Prefer a specialist page? Explore SEO, Meta Ads, Google Ads, Social Media, Analytics, or Ecommerce Growth.
01Starting points
Starting points
You do not need a finished channel plan to start. Match the problem below to a useful service, then discuss scope, budget and measurement together.
01Relevant customers cannot find us in search
Start with website issues, search intent and content priorities — not a promise of rankings or a fixed traffic date.
Relevant serviceSearch Engine Optimization
Discuss this situation02We want to test or improve paid Facebook/Instagram campaigns
Plan and manage paid Facebook and Instagram campaigns. Organic posting belongs on the Social Media Marketing page.
Relevant serviceMeta Ads
Discuss this situation03We want to reach buyers already searching for our offer
Review campaign structure, targeting and what happens after the click. Media spend and management fees are discussed separately.
Relevant serviceGoogle Ads
Discuss this situation04Our organic social presence is inconsistent
Build brand voice, themes and a manageable cadence. Paid Meta campaigns remain a separate engagement.
Relevant serviceSocial Media Marketing
Discuss this situation05Our reports disagree or conversions are unclear
Review tracking, conversion definitions and reporting before scaling spend or changing channels.
Relevant serviceWeb Analytics & Data Tracking
Discuss this situation06Our store needs a coordinated acquisition and conversion plan
Connect acquisition and store conversion in one prioritized plan. Shopify builds and migrations stay on the Shopify page.
Relevant serviceEcommerce Growth Marketing
Discuss this situationScroll to explore
06 situations
Describe the business goal and current setup. We will suggest a practical starting point without forcing a multi-channel package.
02Marketing services
Marketing services
Six focused engagements. Start with one, or combine them when the work genuinely connects — without repeating every leaf-page detail here.
Start with website issues, search intent and content priorities. SEO work covers audits, on-page improvements, technical fixes within agreed scope and measurement alongside relevant enquiries where tracking exists.
Best fit: Businesses that need organic visibility improvements tied to useful pages and enquiries — not paid search management.
Paid Google campaigns belong on the Google Ads page. We do not guarantee rankings, traffic or a results date.
Campaigns shaped around your offer, audience and conversion goals, with clear reporting windows and creative learnings.
Best fit: Teams testing or improving paid Meta campaigns for leads or ecommerce purchases.
Organic posting is covered under Social Media Marketing. Management fees and media spend are separate. Creative production and Pixel/CAPI work are scoped when needed — not assumed.
Review campaign structure, targeting and what happens after the click. Budget and agency fees are discussed separately from media spend.
Best fit: Lead generation and ecommerce advertisers who need clearer Google Ads structure and conversion measurement.
This service focuses on Google Ads — not every paid platform. Shopping, product feeds and Performance Max are discussed only when delivery capability is confirmed.
Brand voice, content themes, calendar and approval workflow, with reporting focused on useful learning — not vanity metrics alone.
Best fit: Brands that need organic planning, publishing support and community handling within an agreed process.
Paid Facebook and Instagram advertising is a separate Meta Ads engagement. We do not invent monthly post counts or response SLAs.
Review tracking, conversion definitions and reporting before making bigger channel decisions. Deliverables include event inventory, measurement plan, QA evidence and handover notes.
Best fit: Teams whose reports disagree, miss conversions or cannot answer basic business questions.
Advanced items such as server-side GTM, BigQuery or offline CRM joins are only included when confirmed. We do not claim 100% accurate tracking or legal compliance as a product.
Assess the store and channels, prioritize bottlenecks, align campaigns and landing pages, and report using agreed revenue and cost definitions.
Best fit: Stores that need coordinated marketing priorities — not a Shopify rebuild sold as growth.
Store design, migrations and custom builds belong on Shopify or Development pages. Email/SMS, influencer and unapproved channels are not automatic inclusions.
Start with the bottleneck. Channels can be combined when measurement, creative and landing pages genuinely share dependencies.
03How we work
How we work
Understand the business → Review the current position → Prioritize the work → Implement and measure. Cadence and deliverables are confirmed before promises.
We clarify who you serve, which enquiries or sales matter and what constraints shape channel choices.
What we review
Outcome
A shared definition of the problem to solve.
Share the goal and the channel you are considering. We will confirm fit and what needs to be true for useful measurement.
04Why Buildaze
Reporting principles
Useful marketing reporting explains definitions, windows and limitations — not vanity charts that cannot be acted on.
Clicks are diagnostic. Business actions are the goal.
Enquiries, qualified leads, purchases or other outcomes are agreed up front so campaigns and SEO work are not judged on clicks alone.
Tell us what needs to improve. We will suggest a practical marketing starting point.
One clear engagement at a time.
05Common questions
Marketing FAQs
Short answers about channel choice, pricing discussions, guarantees and how marketing relates to Shopify or Development.
It depends on whether you need organic discovery, paid demand capture, organic social consistency, clearer measurement or a store-wide growth plan. Use the problem guide above, or describe the goal and we will suggest a starting point.
Include the goal in the enquiry form and we will answer in the context of your business.
06Related services
07Contact
Share your business goal, current channels and what is unclear in the data. Continue on the contact page to send an inquiry.
