01Paying for irrelevant searches
Queries that cannot convert.
Search-term review and negatives help stop spend on matches that do not fit the offer.
Discuss this situationGoogle paid search and campaigns
Reach people looking for what you sell with Google Ads campaigns connected to a relevant landing page and a defined conversion goal. Start with a clearer account structure and a practical plan for improving performance.
01Starting points
Common Google Ads problems
When paid search spend is hard to trust
Useful Google Ads work reduces waste and connects clicks to defined business actions.
02Clicks without useful conversions
Traffic that does not become enquiries or sales.
We review ads, landing pages and conversion definitions together.
Discuss this situation03Confusing account structure
Campaigns that are hard to diagnose.
Clearer structure makes budget, messaging and search-term decisions practical.
Discuss this situation04Ecommerce decisions disconnected from product economics
Campaign choices without margin context.
When you supply margin or contribution context, we can discuss campaign priorities more honestly than ROAS alone.
Discuss this situationScroll to explore
04 situations
Need organic search instead?
SEO covers organic visibility. PPC here means Google Ads — Meta campaigns are separate.
02Marketing services
Google Ads scope
Supported campaign types are confirmed during scoping. Shopping, product-feed work and Performance Max are discussed only when delivery capability exists. We do not invent partner badges or certifications.
Structure, ads, search terms and conversions.
Review an existing account before larger budget changes. Access requirements are agreed first.
- Structure review
- Search-term samples
- Ad and asset review
- Conversion definitions
Match language to buyer intent.
Map search themes to campaigns and landing pages for lead generation or ecommerce needs.
- Intent themes
- Match-type approach
- Negative keyword plan
- Landing-page gaps
Improve the account within agreed constraints.
Optimize campaigns, budgets and assets. Media spend remains the advertiser’s platform cost.
- Budget recommendations
- Ad copy and assets
- Search-term hygiene
- Landing-page recommendations
Defined conversions with diagnostic context.
Clicks and CTR help diagnosis. Success is judged on defined conversions and cost per qualified enquiry where available.
- Conversion definitions
- Lead quality signals
- Attributed sales when reliable
- Reporting cadence
Lead generation versus ecommerce
Lead gen and ecommerce campaigns need different conversion definitions and landing experiences. We document which model you are running.
03How we work
Google Ads process
Define valuable actions → audit account and tracking → implement agreed campaign work → review search terms, lead quality and outcomes.
What a conversion is worth measuring.
Agree enquiry, purchase or other outcomes before changing bids or structure.
Define
- Conversion events
- Qualification rules
- Budget context
Outcome
Shared success criteria.
Need cleaner tracking first?
GA4 and conversion tracking issues are handled on Web Analytics & Data Tracking.
04Why Buildaze
How success is assessed
Judge paid search on defined conversions and economics — not clicks alone.
CTR is diagnostic, not success.
We report the conversions you defined, with cost context where available.
Ready to review your Google Ads account?
Share access constraints and the conversions that matter.
ActionsAuditOptimizeEvidence
No invented partner status.
05Common questions
Google Ads FAQs
PPC describes a paid advertising model used across platforms. This service focuses on Google Ads; Meta campaigns are covered separately.
06Related services
07Contact
Tell us what you want to grow or measure
Share your business goal, current channels and what is unclear in the data. Continue on the contact page to send an inquiry.