01Duplicate or missing conversion events
Events that inflate or hide results.
We inventory events and validate what fires on real journeys before trusting reports.
Discuss this situationMeasurement and conversion tracking
When reports disagree or conversions are unclear, spending more can make decisions harder. Start with a measurement plan that defines the actions you need to understand, then review how your website records and reports them.
01Starting points
Common tracking problems
When measurement cannot guide decisions
Analytics work starts with the questions you need answered — not installing another tag by default.
02Enquiry clicks counted as completed leads
Intent mistaken for completion.
A click expresses intent. A completed enquiry should use an accepted submission where implementation supports it.
Discuss this situation03Purchases not measured consistently
Ecommerce tracking that does not match reality.
GA4 ecommerce events need appropriate implementation. A basic analytics tag does not prove purchase tracking is correct.
Discuss this situation04Analytics and ad-platform totals differ
Reports that disagree by design.
Different attribution rules, windows and consent limits often explain gaps. Compare definitions before assuming one tool is wrong.
Discuss this situationScroll to explore
04 situations
Complex implementation dependencies
When site changes are required, Development may be involved. Advanced items such as server-side GTM, BigQuery or offline CRM joins are only included when confirmed.
02Marketing services
Analytics scope
Deliverables should be understandable: event inventory, measurement plan, implementation changes, QA evidence, reporting definitions and handover. We do not sell 100% accurate tracking, complete attribution or automatic legal compliance.
What is installed and what is broken.
Review tags, triggers and conversion definitions against the journeys that matter.
- Tag inventory
- Duplicate/missing events
- Consent interaction notes
- Priority fixes
Define the actions before changing tags.
Map business questions to events and reports so implementation has a purpose.
- Business questions
- Event definitions
- Lead vs click distinctions
- Ecommerce event needs
Implement and validate agreed tracking.
Configure GA4 and Google Tag Manager within scope. Respect existing consent choices and avoid sending personal form data into analytics.
- GA4 configuration
- GTM changes in scope
- Form and ecommerce QA
- Documented limitations
Definitions your team can reuse.
Dashboards or reporting views as scoped, plus documentation of what each metric means.
- Reporting definitions
- QA evidence
- Handover notes
- Known limitations
Campaign reporting vs implementation
Meta Ads and Google Ads pages describe campaign measurement. This page owns tracking implementation and metric definitions.
03How we work
Analytics process
Define questions and actions → audit current tags → implement and validate → document and report.
What decisions should the data support?
List the business questions and the events that would answer them.
Define
- Decisions
- Key journeys
- Success events
Outcome
A measurement brief.
Not a revenue guarantee
Better measurement improves decisions. It does not guarantee additional revenue by itself.
04Why Buildaze
How success is assessed
Success means reports answer agreed questions with documented limitations.
Installation is not validation.
We validate that agreed events fire — and do not double-fire — on the journeys that matter.
Ready to fix measurement?
Share which reports disagree and which actions matter most.
QuestionsAuditQAHandover
Respect consent choices.
05Common questions
Analytics FAQs
They can use different attribution rules, reporting windows and event definitions. Consent and tracking limitations also affect the data. Compare definitions before assuming one report is wrong.
06Related services
07Contact
Tell us what you want to grow or measure
Share your business goal, current channels and what is unclear in the data. Continue on the contact page to send an inquiry.