Shopify storefronts

Whether you are launching on Shopify or improving an existing theme, we scope design and development around product discovery, mobile clarity and a practical handover — not a template swap without a plan.

Discuss Your Shopify Store

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01Starting points

Common storefront needs

When the storefront is the product

Use this service when the priority is the Shopify Online Store experience — launch, redesign, theme work or mobile shopping clarity.

01Launching a new Shopify store

A storefront designed around brand, products and purchase flow.

Scope theme structure, collections, product templates and launch checks before build.

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02The store no longer reflects the business

A focused redesign of what customers see and use.

Keep what still works, replace what holds the brand back, and prioritize measurable journey friction.

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03Visitors struggle to find products or buy

Clearer discovery, product pages and cart behaviour.

Investigate navigation, PDP clarity and mobile UX. Conversion outcomes depend on traffic and offer — no guaranteed lift.

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04Theme debt is slowing every change

Maintainable theme architecture for ongoing work.

Clean sections, app impact and front-end structure so future changes are safer.

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04 situations

Need migration or apps instead?

Platform moves belong on Shopify Migrations. Custom apps and ERP/CRM connections belong on Apps & Integrations.

Discuss store design

02Overview

Shopify
Online Store 2.0
Liquid
Theme architecture

This page owns Shopify Online Store design and theme development — new launches, redesigns, section work, mobile UX and conversion-focused storefront improvements.

Performance engineering with a documented lab case study has its own destination. Migrations, custom apps and headless/B2B architecture are separate when that is the primary need.

You receive agreed theme work, documentation and access. Shopify and third-party apps keep their own licensing.

03What we ship

New Shopify store launches
Existing-store redesign
Custom Liquid sections and templates
Collection and product-page improvements
Mobile shopping UX improvements
Conversion friction reviews inside development scope

Key deliverables

Scoped storefront design and theme implementation
Responsive product, collection and content templates in scope
Launch checks for critical shopping paths
Handover notes for content and theme ownership

What's included

Discovery around catalogue and buying journeys
Theme or section implementation in agreed scope
QA on key desktop and mobile paths
Practical handover of agreed custom work

04Process

01Scoped

Discover

Understand brand, catalogue, current theme debt and priority journeys.

02Scoped

Design & plan

Agree templates, sections and acceptance criteria before full build.

03Scoped

Build & review

Implement with progress reviews so merchandising and brand stay aligned.

04Scoped

Launch & hand over

Validate critical flows and hand over access plus documentation.

05Related work

View all work

shopify · performance auditLive

05Ecommerce / Shopify

Shopify Performance Optimization

A Shopify storefront was slow enough that performance itself became a conversion and trust risk.

28 → 91Lighthouse Performance (lab)

06Common questions

Store design FAQs

Redesign is part of Store Design & Development. A focused visual refresh and a full storefront rebuild differ in scope, but they share the same destination so buyers are not split across near-identical pages.

07Related services