Advanced commerce architecture

Headless adds cost, complexity and maintenance load. It is not an automatic performance or conversion guarantee. We assess whether a conventional theme, supported B2B features or a headless architecture best fits your goals.

Discuss Headless or B2B

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01Starting points

Advanced commerce needs

When a conventional theme may not be enough

Use this page for headless storefronts, wholesale/B2B requirements and plan-dependent architecture decisions — not for a standard theme launch.

01The storefront experience cannot be delivered in a theme

Architecture matched to the product experience.

Assess whether Hydrogen/headless complexity is justified versus theme customization.

Discuss this situation

02Wholesale or B2B buying rules are required

B2B features planned against real buyer rules.

Company accounts, catalogues and pricing rules depend on Shopify plan capabilities and custom work.

Discuss this situation

03Enterprise systems must stay in the loop

Integrations designed with architecture choices.

Headless and B2B projects often depend on ERP/CRM connections scoped with Apps & Integrations.

Discuss this situation

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03 situations

Not sure you need headless?

Many stores are better served by Store Design & Development on a conventional theme. We will say so when that is the clearer path.

Discuss architecture

02Overview

Shopify
Headless
Hydrogen (when justified)
B2B commerce

We assess whether a conventional Shopify theme, supported B2B features or a headless architecture best fits your goals, operating model and maintenance capacity — then plan only when requirements justify the work.

Shopify Plus may matter for some project scopes. It is not a separate service group and is not required for every store.

Headless is not an automatic performance or conversion upgrade.

03What we ship