01There is no welcome or post-purchase journey
Core flows before more acquisition spend.
Welcome, order confirmation support and post-purchase help often matter before scaling paid traffic.
Discuss this situationLifecycle messaging
Retention is not a discount blast. We design welcome, browse/cart/checkout recovery, post-purchase and win-back flows around consent, suppression after purchase and measurable repeat behaviour — especially for Shopify stores.
01Starting points
Lifecycle starting points
When customers rarely return and recovery is guesswork
Use this service when lifecycle messaging is missing, recovery is non-compliant or reporting cannot separate operational recovery from marketing campaigns.
02Abandoned checkouts are not followed up correctly
Eligible recovery with purchase suppression.
Recovery needs identifiable recipients and consent. We coordinate with Shopify Checkout Optimization for stage diagnosis.
Discuss this situation03One-time buyers rarely return
Replenishment and win-back with margin guardrails.
Segmentation and offers are designed around contribution — not attributed email revenue alone.
Discuss this situation04Messages hit spam or lists are unhealthy
List hygiene and sending practices first.
Deliverability work precedes creative volume. We do not promise inbox placement rates.
Discuss this situationScroll to explore
04 situations
Need storefront conversion work too?
Product and journey CRO sits on Shopify Conversion Rate Optimization. Checkout-stage diagnosis sits on Shopify Checkout Optimization.
02Marketing services
Email & SMS scope
Platform choice (for example Klaviyo or native Shopify tools) is confirmed against your stack. SMS is included only where lawful and operationally ready.
Flows, lists, consent and suppression review.
Map what exists, what is missing and which messages risk contacting ineligible people.
- Flow inventory
- Consent and preference centres
- Suppression after purchase
- List hygiene signals
Welcome, recovery, post-purchase and win-back.
Design message jobs, timing and branches — then build in the agreed platform.
- Welcome series
- Browse / cart / checkout recovery
- Post-purchase and replenishment
- Win-back
Useful campaigns without exhausting the list.
Segment by behaviour and eligibility. Campaign cadence is agreed — not assumed as unlimited sends.
- Segment definitions
- Campaign briefs
- Creative and offer checks
- Send QA
Report outcomes that matter to the store.
Track incremental recovered purchases where measurable, opt-outs and complaints — not vanity open rates alone.
- Revenue and cohort definitions
- Opt-out and complaint monitoring
- Deliverability checklist
- Handover documentation
Platform undecided?
We recommend tools against your catalogue size, team capacity and markets — not a default stack for every store.
03Common questions
Email & SMS FAQs
No. Recovery requires an identifiable, eligible recipient and respect for consent and suppression after purchase. Anonymous visitors cannot all be emailed.
04Related services
05Contact
Tell us what you want to grow or measure
Share your business goal, current channels and what is unclear in the data. You do not need a finished brief to start.